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Fog-lifting insights

We view data through a business value lens. That means only uncovering insights tied to your goals, and helping you turn them into profit-boosting action.

Command handover

No bloated retainers here. We aim to make ourselves redundant in months, after training you up to take the helm with confidence.

ROI ASAP

We work in sprints to deliver results, fast, with a focus on scalable architecture for sustainable success.

Same-page clarity

We set your team up to base decisions on the same real-time data, so they can make the right calls with conviction, again and again.

About us

How we work

Analysis

We start by identifying what will help your business grow. Maybe it’s reducing customer churn. Or scouting out more high-value customers. From there, we know the metrics to measure and the insights we want, making your team more efficient and profitable.

Our analysis approach cuts through data noise to deliver actionable insights that drive commercial decisions. We've helped clients increase marketing ROI by 30%, reduce customer acquisition costs, and identify underserved market segments. No theoretical exercises—just clear, practical intelligence that translates directly to your bottom line.

Services

Tech

Technical infrastructure not linked to your company goals? There’s simply no point. We make sure every layer of your stack is a strategic choice, then unify your data so everyone’s tuned into the same frequency.

We implement modern data platforms using best-in-class tools like Snowflake, Databricks, and dbt without unnecessary complexity. Our technical approach focuses on scalability and business alignment, not technology for its own sake. This means faster time-to-value, lower maintenance costs, and infrastructure that grows with your needs—whether you're processing millions of events or integrating dozens of data sources.

Services

Team

We embed ourselves in your team and share our expertise every step of the way. With fresh eyes, we can see what’s holding you back. Once we’ve imparted best practices and trained-up your in-house team, we’ll leave you to it. Trust us, you’ll be ready.

Our sprint-based delivery model means you get measurable progress every two weeks without the overhead of traditional consulting. We've helped fast-growing organisations like PensionBee, Ecosia, and the Earthshot Prize build internal data capabilities that supported successful fundraising rounds and acquisitions. Unlike agencies that create dependency, we're obsessed with knowledge transfer—ensuring your team has the skills, documentation, and confidence to maintain momentum long after our engagement ends.

Services